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The Importance Of Video Marketing

February 24, 2023 by khawkins Leave a Comment

Overview

Did you know 97% of buyers start their home search online? This is why video marketing is so important. Home tour videos are engaging and get literally thousands of views on your home. These videos can be shared instantly across the internet and open up your potential audience in record time.

With over 5 years of on-camera and video production experience, I create attention-grabbing home tour videos to get more eyes on your property. These videos receive thousands of views on Facebook, Instagram, Tik Tok and Youtube. This means more attention to your home which means more qualified buyers that turn into more offers and a better selling price for your home.

I am an expert in video and online marketing. With over 6 years of photo, and video experience I know how to create interest and get your home in front of thousands of buyers. No really, with the power of online marketing, thousands of people will see your home in less than a week. How do I know this? Not only am I creative, but I am also extra

mely data-driven and track every view, watch-time, like, share, and yes… even sales that come from all of my content.

 

  • If a photo says 1000 words, a video says 1,000,000 words about your home

  • 97% of people start their home search online before ever considering a home

  • All social media platforms favor video content – and push it to thousands

  • Show your home off with detail you had never thought was possible

  • YouTube is the world’s second-largest search engine, next to Google (google owns youtube)

  • 80% of viewers will remember your home if they watched a video tour

  • Impress buyers with BETTER than HGTV quality videos

 

Key Benefits 

1. Increased Exposure

Video marketing allows you to reach a wider audience than traditional marketing methods. By sharing your video on social media, and other online channels, you can attract potential buyers from all over the world. This can help you sell your home faster and for a higher price.

2. Better Communication

Video marketing allows you to communicate more effectively with potential buyers. By creating a video tour of your home, you can showcase its best features and give viewers a better sense of what it’s like to live there. This can help you build a stronger emotional connection with potential buyers and make them more likely to make an offer.

3. Improved Search Rankings

Video marketing can also help improve your search engine rankings. By including video content you can increase the time visitors spend looking at your listing, reduce bounce rates, and improve your overall SEO. This can help your property rank higher in search engine results, making it easier for potential buyers to find.

4. Competitive Advantage

Video marketing can also give you a competitive advantage in the crowded real estate market. By using video to showcase your property, you can stand out from the competition and attract more potential buyers. This can help you sell your home faster and for a higher price.

5. Increased Engagement

Video marketing is a powerful way to engage potential buyers and keep them interested in your property. By creating a compelling video tour, you can capture their attention and keep them engaged throughout the entire buying process. This can help you build a stronger relationship with potential buyers and make them more likely to make an offer.

In conclusion, video marketing has become an essential tool for home sellers who want to succeed in today’s competitive real estate market. By using video to showcase your property, and communicate with potential buyers,  you can attract more potential buyers, improve your search engine rankings, and ultimately sell your home faster and for a higher price. So if you’re getting ready to sell your home, now is the time to start thinking about how you can use video marketing to your advantage.

However, video marketing isn’t the only tool we use to market your house, I customize a marketing plan for each property. Click here for more ways we market your property 

Filed Under: Home Sellers, Uncategorized

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Brokerage: Real Broker 1048 Coalbrook Gate West, Lethbridge, AB T1J 5X2
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